Give your tech the right shape.
When we decide the shape of an object we define how it will be perceived and experienced. To do this with a manufactured item requires balancing technical constraints with users’ expectations and your goals.
Reinventing endoscopes for in-office use cases.
Modernizing a respected brand & helping users stay organized.
Creating a bold aesthetic from a utilitarian foundation.
Sculpting a kind character around tight technical needs.
Upgrading a startup’s tech for a sleeker & mobile solution.
Exploring improved form & function for a classic tech.
Simplifying negative pressure wound therapy for lower cost.
Shaping a novel technology to monitor fertility during sleep.
Defining workflow & corresponding structure for burn imaging.
We should talk if you’re asking yourself any of the following:
How can we ensure this thing makes sense to users? That the controls are clear and errors are less likely?
What’s needed to make this usable for a whole spectrum of people?
How can we make this look good? How do we want people to perceive this product, our brand?
Can we get a good design that isn’t difficult to manufacture?